Gulu laling'ono m'nyengo yatsopano lakhala gulu latsopano la ogula, ndipo zoseweretsa zamtengo wapatali zili ndi njira zambiri zoseweretsa zomwe amakonda pamapulogalamu a IP.Kaya ndikukonzanso kwa IP yapamwamba kapena chithunzi chodziwika bwino cha "Internet Red", kungathandize zoseweretsa zamtengo wapatali kukopa chidwi cha ogula achichepere ndikubweretsa phindu pazogulitsazo.
Deta ya nsanja ya Tmall mu theka loyamba la chaka chino ikuwonetsa kuti kugulitsa zinthu zamtengo wapatali zamtengo wapatali kumawonjezeka ndi 3.7% pachaka, ndipo malonda akuwonjezeka ndi 7,8% chaka ndi chaka.Kumbuyo kwa kuchuluka kwa kuchuluka ndi mtengo, IP yovomerezeka yatenga gawo lofunikira.
Makatuni ojambula IP nthawi zonse wakhala mtundu wofunikira wa IP womwe umagwiritsidwa ntchito ndi opanga zoseweretsa zamtengo wapatali, zomwe zimawerengera gawo lalikulu muzoseweretsa zovomerezeka za IP.Pamaziko a makanema ojambula pamanja apamwamba a IP, opanga zoseweretsa amapanga mapangidwe achiwiri, omwe angawapangitse kukhala ndi mawonekedwe apadera kapena njira yamasewera, kusintha chidwi chazinthu, ndikukopa chidwi chamagulu achichepere.
1. Mndandanda wa nthochi za Disney zokhala ndi ziboliboli zokometsera: tanthauzo lachitukuko
Mtundu wa nthochi zokhala ndi zidole zamtundu uwu wachokera ku anthu atatu otsogola: Disney Stitch, Chicharito ndi Goofy.Kapangidwe kake katsopano kamakhala kophatikizika ndi chithunzi chojambula ndi nthochi, zomwe zikutanthauza "kupanga mabwenzi" ndipo ndizoyenera malo ochezera omwe amakondedwa ndi achinyamata.
Kuphatikiza apo, chithunzi chilichonse chojambula chimakhala ndi mawonekedwe osiyanasiyana komanso njira zosewerera.Mwachitsanzo, Stitch amavala magalasi ofiira, amatsamira pa nthochi, ndipo zithunzi za Goofy zimatha kuchotsedwa pamajasi a nthochi, kupatsa achinyamata omwe amakonda kutengera munthu ufulu wosewera.
2. Ogier x Disney chimbalangondo cha sitiroberi: onjezani kukoma kwa sitiroberi kuti "mugwire" mtima wa mtsikanayo
Ngakhale chimbalangondo cha sitiroberi ndi chithunzi cholakwika mu Nkhani ya Toy ya Disney, kapangidwe kake kakapangidwe kazambiri kokhala ndi zonona sitiroberi kununkhira kwapangitsa chithunzi chake kukhala chobiriwira komanso chofewa, kupatsa osewera chisangalalo chakuwona, kukhudza ndi kulawa, komwe kumatchuka kwambiri ndi ogula achichepere. .Ikakhazikitsidwa, chimbalangondo cha sitiroberi chakhala chinthu chotentha pamapulatifomu osiyanasiyana a e-commerce.
3. Changyi x Peppa Nkhumba Ndimakonda China Series: kusamalira "China-Chic" ndi kudzutsa resonance maganizo
Peppa Pig itadziwika ku China, zotumphukira zosiyanasiyana zidatuluka.Chidole cha "Chinese style" cha Peppa Nkhumba chambiri chimabwezeretsanso chithunzi chojambula mu makanema ojambula.Powonjezera zinthu zachi China pazovala za zovala, zimagwirizana ndi zochitika zamakono za "China-Chic" ndipo zimachititsa mosavuta kutengeka maganizo pakati pa achinyamata.
4. Bokosi lakhungu la Haoqile Hugkis x Leyitong, likubweretsa zosangalatsa zatsopano
LOONEY TUNES ndi imodzi mwazojambula zoyambilira zomwe zinayambitsidwa ndi Warner.Ili ndi zilembo zambiri, ndipo kalembedwe kake kamakonda kubweretsa chisangalalo kwa omvera.Ndichikumbukiro chaubwana chambiri cha anthu ambiri.Chopangidwa chatsopano cha Haoqile HUGKIS Leyitong chitengera njira yodziwika bwino yamabokosi akhungu pakadali pano.Imatengera kulongedza mwachinsinsi komanso khadi la ID.Chidolecho chimapangidwa ndi nsalu yofewa kwambiri ya crystal, yomwe ndi yofewa komanso yotanuka.Chidole chilichonse chimakhala ndi maziko a maginito, omwe ndi osavuta kuwonetsa, zomwe zimapangitsa zoseweretsa zachikhalidwe kukhala zotchuka.
Nthawi yotumiza: Oct-19-2022