Kuwunika kwamitundu yampikisano komanso gawo lamsika lamakampani aku China mu 2022

1. Mpikisano wampikisano wamapulatifomu aku China akutsatsa zidole: kuwulutsa kwapaintaneti ndikotchuka, ndipo Tiktok yakhala mtsogoleri wazogulitsa zoseweretsa papulatifomu yowulutsa. malonda a zidole.Malinga ndi zomwe zatuluka mu 2021 pepala loyera pakukula kwa msika wa zoseweretsa waku China ndi zinthu za ana, Tiktok yatenga 32.9% ya gawo la msika papulatifomu yotsatsa yotsatsa zidole, kukhala woyamba kwakanthawi.Jd.com ndi Taobao adakhala pachiwiri ndi pachitatu motsatana.

2. Gawo la mitundu yogulitsa zidole ku China: zoseweretsa zomangira ndizo zomwe zimagulitsidwa kwambiri, zomwe zimapitilira 16%.Malinga ndi kafukufuku wa pepala loyera la 2021 pakukula kwa makampani opanga zoseweretsa ndi makanda ndi ana, mu 2020, zoseweretsa zomangira zinali zodziwika kwambiri, zomwe zidawerengera 16.2%, ndikutsatiridwa ndi zoseweretsa zamatumba, zowerengera 14.9%, ndi zidole ndi zidole zazing'ono, zomwe zimawerengera 12.6%.

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3. Mu theka loyamba la 2021, kukula kwa malonda azinthu zoseweretsa tmall kunali koyamba.Masiku ano, zoseweretsa sizilinso kwa ana okha.Kukula kwamasewera apamwamba ku China, akuluakulu ochulukirachulukira akuyamba kukhala okonda masewera apamwamba.Monga mtundu wa mafashoni, bokosi lakhungu limakondedwa kwambiri ndi achinyamata.Mu theka loyamba la 2021, kugulitsa kwa mabokosi akhungu pakati pa zoseweretsa zazikulu papulatifomu ya tmall kudakwera kwambiri, kufika 62,5%.

4. Kugawidwa kwamitengo yogulitsa zidole m'mashopu aku China: Zoseweretsa zosachepera 300 yuan zimalamulira.Kuchokera pamtengo wa zoseweretsa, zoseweretsa zapakati pa 200-299 yuan mumsewu wa sitolo ya dipatimenti ndi gulu lodziwika kwambiri kwa ogula, omwe amawerengera oposa 22%.Chachiwiri ndi zoseweretsa zosakwana 100 yuan komanso pakati pa 100-199 yuan.Kusiyana kwa malonda pakati pa magulu awiriwa si aakulu.

Pomaliza, kuwulutsa pompopompo kwakhala njira yofunikira pakugulitsa zidole, ndi nsanja ya Tiktok yomwe ikutsogolera pakadali pano.Mu 2020, kugulitsa zinthu zomanga nyumba kudakhala gawo lalikulu kwambiri, pomwe LEGO idakhala mtundu wotchuka kwambiri komanso kukhala wampikisano waukulu poyerekeza ndi omwe akupikisana nawo.Pakuwona mitengo yazinthu, ogula amakhala oganiza bwino pakugwiritsa ntchito zoseweretsa, zomwe zimakhala zochepera 300-yuan zomwe zimawerengera ambiri.Mu theka loyamba la 2021, zoseweretsa zamabokosi akhungu zidakhala gulu lomwe likukula mwachangu kwambiri la tmall, ndipo kupanga zinthu zamabokosi akhungu kunapitilira.Ndi kutenga nawo gawo kwa mabizinesi osasewera ngati KFC komanso, zikuyembekezeredwa kuti mpikisano wa zoseweretsa akhungu upitilira kusintha.


Nthawi yotumiza: Jul-26-2022

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