Chiwongolero chachikulu:
1. Kodi makina a zidole amapangitsa bwanji kuti anthu azifuna kusiya sitepe ndi sitepe?
2. Kodi magawo atatu a makina a chidole ku China ndi ati?
3. Kodi n'zotheka "kugona pansi ndi kupeza ndalama" popanga makina a chidole?
Kugula chidole chamtengo wapatali cha 50-60 yuan choposa 300 yuan kungakhale vuto laubongo kwa anthu ambiri.
Koma ngati mumawononga 300 yuan kusewera pamakina a zidole masana ndikungogwira chidole, anthu amangonena kuti mulibe luso kapena mwayi.
Makina a zidole ndi "opium" wauzimu wa anthu amasiku ano.Kuyambira achikulire mpaka achichepere, ndi anthu ochepa chabe amene angakane chikhumbo chogwira chidole bwinobwino.Monga bizinesi yomwe anthu ambiri amaiona ngati "likulu limodzi ndi phindu masauzande khumi", kodi makina a zidole amakwera bwanji ku China?Kodi kupanga makina a zidole 'kungapange ndalama zitagona'?
Kubadwa kwa makina a chidole kunayamba ku United States kumayambiriro kwa zaka za m'ma 1900.The zosangalatsa "excavator" zochokera nthunzi excavator anayamba kuoneka, kulola ana kupeza maswiti ntchito fosholo mtundu kapena claw mtundu zipangizo paokha.
Pang’ono ndi pang’ono, ofukula masiwiti anasanduka makina olandirira mphoto, ndipo otenga nawo mbali pamasewera anayamba kufutukuka kuchokera kwa ana kupita kwa akulu.Kulandako kudachulukiranso kuchokera ku maswiti poyambira mpaka pazakudya zazing'ono zatsiku ndi tsiku komanso zinthu zina zamtengo wapatali.
Pogwiritsa ntchito zinthu zamtengo wapatali pamakina olanda mphotho, zongopeka zawo zimakhala zamphamvu komanso zamphamvu.Pambuyo pake, amalonda anayamba kulowetsa makina olandirira mphoto m’makasino ndi kuikamo ndalama zachitsulo ndi tchipisi.Mchitidwe umenewu unakhala wotchuka mpaka 1951, pamene zipangizo zoterezi zinali zoletsedwa ndi lamulo ndipo zinasowa pamsika.
M'zaka za m'ma 1960 ndi 1970, chifukwa cha kuchepa kwa msika wa masewera, opanga masewera a ku Japan anayamba kuyang'ana njira yosinthira ndikuyang'ana makina olandirira mphoto.Cha m'ma 1980, chakumayambiriro kwa chuma cha thovu ku Japan, zoseweretsa zambiri zamtengo wapatali zinali zosagulitsidwa.Anthu anayamba kuyika zoseŵeretsa zamtengo wapatalizi m’makina olandirira mphoto, ndipo zidole zinayamba kusintha zokhwasula-khwasula monga zowonekera kwambiri.
Mu 1985, Sega, wopanga masewera ku Japan, adapanga batani logwira zikhadabo ziwiri.Makinawa, otchedwa "UFO Catcher", anali osavuta kugwiritsa ntchito, otsika mtengo, komanso opatsa chidwi.Ikangoyambitsidwa, idayamikiridwa kwambiri.Kuyambira pamenepo, makina a zidole afalikira ku Asia konse kuchokera ku Japan.
Malo oyamba oti zidole zilowe ku China zinali ku Taiwan.M'zaka za m'ma 1990, opanga ena aku Taiwan omwe adadziwa luso la kupanga zidole kuchokera ku Japan, atakopeka ndi ndondomeko yokonzanso ndi kutsegula, anakhazikitsa mafakitale ku Panyu, Guangdong.Motsogozedwa ndi makampani opanga zinthu, zidole zidalowanso msika wakumtunda.
Malinga ndi ziwerengero za IDG, pofika kumapeto kwa chaka cha 2017, zidole 1.5 mpaka 2 miliyoni zidayikidwa m'mizinda yayikulu 661 m'dziko lonselo, ndipo kukula kwa msika wapachaka kudaposa 60 biliyoni kutengera ndalama zomwe amapeza pachaka za 30000 yuan pa makina. .
Njira Zitatu, Mbiri Yakale Yaku China Ya Makina A Ana
Pakadali pano, kupanga makina a zidole ku China kwadutsa nthawi zingapo.
Munthawi ya 1.0, ndiye kuti, chaka cha 2015 chisanafike, zidole zimawonekera makamaka mumzinda wamasewera a kanema ndi malo ena osangalatsa, makamaka kutenga zidole zamtengo wapatali monga makina opangira ndalama.
Panthawiyi, makina a chidole anali mu mawonekedwe amodzi.Chifukwa chakuti makinawo anayambitsidwa ndi kusonkhanitsidwa kuchokera ku Taiwan, mtengo wake unali wokwera, ndipo makinawo ankadalira kwambiri kukonza pamanja.Imagwiritsidwa ntchito makamaka ngati chipangizo chokopa ogwiritsa ntchito azimayi mumzinda wamasewera apakanema, omwe anali gawo loyambira lodziwika bwino.
M'nthawi ya 2.0, yomwe ndi 2015-2017, msika wa makina a zidole unalowa mu gawo lachitukuko chofulumira, kuphatikizapo mfundo zitatu:
Choyamba, kuchotsedwa kwathunthu kwa chiletso cha kugulitsa masewera otonthoza.Kusintha kwa ndondomeko kwabweretsa mwayi watsopano kwa opanga.Kuyambira 2015, makampani opanga makina a zidole ku Panyu asintha kuchoka ku msonkhano kupita ku kafukufuku ndi chitukuko.Opanga omwe adziwa bwino luso laukadaulo amayang'ana kwambiri kupanga, ndikupanga makina okhwima a makina a zidole.
Chachiwiri, chitatha chaka choyamba cha kulipira kwa mafoni mu 2014, mawonekedwe ogwiritsira ntchito osagwiritsa ntchito intaneti aukadaulo wolipira m'manja mu zidole.M'mbuyomu, zidole zinkangogwiritsidwa ntchito ndi ndalama, zomwe zimakhala zovuta komanso kudalira kwambiri kukonza pamanja.
Kutuluka kwa malipiro a mafoni kumapangitsa makina a chidole kuchotsa njira yosinthira ndalama.Kwa ogula, ndikwabwino kusanthula foni yam'manja ndikuwonjezeranso pa intaneti, ndikuchepetsa kukakamiza kwa manual maintenan.
Chachitatu, kuwonekera kwa kayendetsedwe kakutali ndi kasamalidwe ka ntchito.Ndi kugwiritsa ntchito ndalama zolipirira mafoni, kasamalidwe ndi kuwongolera zidole zimakumana ndi zofunika kwambiri.Kufotokozera zolakwika zakutali, kuyang'anira (chiwerengero cha zidole) ndi ntchito zina zinayamba kuyenda pa intaneti, ndipo zidole zinayamba kusintha kuchoka ku nthawi yochita kupanga kupita ku nthawi yanzeru.
Panthawiyi, pansi pa mtengo wotsika komanso chidziwitso chabwino, makina a zidole adatha kuchoka paki yamagetsi ndikulowa m'malo ambiri monga masitolo, malo owonetsera mafilimu ndi malo odyera, ndipo adalowa mukukula mofulumira kwambiri ndi chikhalidwe cha magalimoto. kubwereranso popanda intaneti komanso zosangalatsa zogawanika.
M'nthawi ya 3.0, ndiye kuti, pambuyo pa 2017, makina a zidole adayambitsa kukweza kwakukulu kwa mayendedwe, ukadaulo ndi zomwe zili.
Kukhwima kwa ntchito yoyang'anira kutali ndi kasamalidwe kwadzetsa kubadwa kwa chidole chogwira pa intaneti.Mu 2017, ntchito ya zidole zogwira pa intaneti idabweretsa ndalama zambiri.Ndi ntchito yapaintaneti komanso kutumiza pa intaneti, Grab the Doll yayandikira kwambiri moyo watsiku ndi tsiku popanda zoletsa nthawi ndi malo.
Kuphatikiza apo, kuwonekera kwa mapulogalamu ang'onoang'ono kumapangitsa kuti ntchito ya Grab Baby pa foni yam'manja ikhale yosavuta, imabweretsa mwayi wotsatsa, ndipo mtundu wopindulitsa wa makina a chidole wasintha.
Ndi kusinthika kwa zizolowezi zomwe anthu amadya, makina a zidole adafowoka ngati kanthu kakang'ono komanso kongopeka, ndipo adayamba kugwirizana ndi chuma cha pinki komanso chuma cha IP.Makina a zidole akhala njira yabwino yogulitsira kuchokera ku njira yogulitsa.Mawonekedwe a makina a chidole anayamba kukhala osiyanasiyana: zikhadabo ziwiri, zikhadabo zitatu, makina a nkhanu, makina a lumo, etc. Makina a lipstick ndi makina a mphatso ochokera ku makina a chidole anayambanso kuwuka.
Pakadali pano, msika wamakina a zidole ukukumananso ndi vuto lothandiza: malo ochepera apamwamba, mpikisano waukulu wamasewera osangalatsa, momwe mungathanirane ndi vuto lakukula?
Kukula kwa msika wamakina a zidole kumachokera kuzinthu zambiri, choyamba, kusiyanasiyana kwa msika wapaintaneti wa zosangalatsa komanso zosangalatsa.
Chiyambireni ku China kwa zaka zoposa 30, mawonekedwe a makina a zidole sanasinthe kwambiri, koma ntchito zatsopano zosangalatsa zakhala zikutuluka kosatha.Mumzinda wamasewera apakanema, kuwonekera kwamasewera anyimbo kwakopa chidwi cha ogwiritsa ntchito achikazi, pomwe zosangalatsa zogawikana ndi zosangalatsa zatuluka, ndipo mini KTV, mabokosi amwayi, ndi zina zambiri, akutenganso nthawi yochepa yachisangalalo yapaintaneti. ogwiritsa.
Kuwombera pa intaneti sikungatheke.Ndi kutchuka kwakukulu kwa mafoni am'manja, mapulogalamu ochulukirachulukira akutenga chidwi cha ogwiritsa ntchito, ndipo anthu amawononga nthawi yochulukirapo pa intaneti.
Masewera am'manja, mawayilesi apakanema, makanema achidule, nsanja zazidziwitso, mapulogalamu ochezera… Ngakhale kuti zinthu zambiri zakhala zikugwira ntchito m'miyoyo ya ogwiritsa ntchito, khanda lotentha la pa intaneti mu 2017 layamba kuzizira.Malingana ndi deta ya anthu, chiwerengero chosungira makina ogwiritsira ntchito chidole ndi 6% tsiku lotsatira ndipo 1% - 2% yokha pa tsiku lachitatu.Poyerekeza, 30% - 35% pamasewera wamba am'manja ndi 20% - 25% kwa tsiku lachitatu.
Zikuwoneka kuti makina a chidole akumana ndi vuto la kukula.Kodi mungapirire bwanji mpikisano wokulirapo wopanda malire ndi "m'badwo wapamwamba" wazaka 30?
Sitolo yotereyi ingatipatse yankho: malo ogulitsira osagwiritsa ntchito intaneti omwe amagwiritsa ntchito zidole, pafupifupi anthu 6000 omwe amalowa m'sitolo tsiku lililonse komanso nthawi zopitilira 30000 za zidole kuyambira, amakhala ndi chiwongola dzanja cha tsiku lililonse pafupifupi 150000 malinga ndi mtengo wa 4. -6 yuan pa nthawi.
Chifukwa cha mndandanda wa ziwerengerozi ndizosavuta kwambiri, chifukwa zidole zonse zomwe zimagulitsidwa m'sitoloyi ndizochokera ku IP zotentha zokhala ndi zochepa ndipo sizingagulidwe kunja.Ndi njira ya IP iyi, zotsatira zopeza zidole ndizofunika kwambiri kuposa zosangalatsa zogwira zidole.
Izi zotchedwa "chikhalidwe ndi zosangalatsa sizimalekanitsidwa".Ndi njira yabwino kulola mafani a IP kulipira "chizoloŵezi chosonkhanitsa" mwa zosangalatsa zogwira zidole pamene ogula zidole amamvetsera kwambiri "mawonekedwe".
Mofananamo, mphamvu ya njirayi imatikumbutsanso kuti makina a zidole adatsanzikana ndi nthawi ya kukula kwachilengedwe ndi "kupanga ndalama zogona" m'mbuyomo.Kaya ndi mawonekedwe, zomwe zili kapena ukadaulo, makina opanga zidole asinthidwa.
Nthawi yotumiza: Dec-16-2022