Zoseweretsa zapamwambanthawi zonse akhala bwenzi tingachipeze powerenga mu ndondomeko ya kukula kwa ana, komanso ali maganizo chakudya chamtengo wapatali ndi akuluakulu ambiri. Komabe, pamene ogula amayang'anitsitsa thanzi, chitetezo cha chilengedwe ndi udindo wa anthu, zomwe anthu amafuna pa zoseweretsa zamtengo wapatali zikusinthanso. Ndiye, ndi nkhani ziti zomwe anthu amada nkhawa kwambiri ndi zidole masiku ano? Nkhaniyi isanthula zodetsa nkhawa za ogula mozama kuchokera pamalingaliro achitetezo, chitetezo cha chilengedwe, luso lazogwira ntchito komanso kufunika kwamalingaliro, kuphatikiza ndi zomwe msika udachita komanso momwe makampani amagwirira ntchito.
1. Chitetezo ndi thanzi: Kodi zilidi zopanda vuto?
Nkhani zazikulu:
Zotsalira za mankhwala: Kodi nsalu, zodzaza ndi utoto wa zoseweretsa zapamwamba zili ndi formaldehyde, phthalates (plasticizers) kapena heavy metal?
Kuopsa kwa tizigawo ting'onoting'ono kuti tigwe: Kodi zokongoletsa monga maso ndi mabatani ndizolimba kuti makanda ndi ana aang'ono asamameze molakwika?
Kuwongolera kwa Allergen: Kodi zida zochepetsera ziwengo zimagwiritsidwa ntchito pochepetsa kuswana kwa nthata zafumbi?
Zowona ndi ziwerengero:
Malinga ndi lipoti la 2023 la EU RAPEX (Rapid Alert System for Non-Food Consumer Products), kuchuluka kwa zoseweretsa zamtengo wapatali zomwe zimakumbukiridwa chifukwa cha "mankhwala ochulukirapo" komanso "chiwopsezo chotsamwitsa" zidakhala 15% ya gulu lazoseweretsa.
Mu 2022, State Administration for Market Regulation of China idapeza kuti zoseweretsa zotsika mtengo zotulutsa formaldehyde mopitilira muyeso, ndipo kuwonekera kwanthawi yayitali kumatha kuwononga thanzi la ana.
Mayankho amakampani:
Ziphaso zapadziko lonse lapansi zakhala zovomerezeka: ziphaso zachitetezo monga EN71 (EU), ASTM F963 (US), ndi CCC (China) zakhala maziko ofunikira kuti ogula agule.
Chizindikiro chotsatiridwa:Mitundu ina imapereka kutsata kwa QR code ndikuwonetsa malipoti oyesa zinthu.
2. Kuteteza chilengedwe ndi kukhalitsa: Kodi zoseweretsa zamtengo wapatali zingakhale "zobiriwira" kwambiri?
Mafunso ofunikira:
Kodi zinthuzo n'zowonongeka? Zodzaza zachikhalidwe za polyester fiber zimakhala zovuta kuwola. Kodi organic thonje ndi ulusi wobwezeretsanso angagwiritsidwe ntchito?
Kodi kupanga ndi carbon yochepa? Kodi utotowo ndi wogwirizana ndi chilengedwe? Kodi zopakapaka zimachepetsa pulasitiki?
Kodi imathandizira kukonzanso? Kodi mtunduwo uli ndi pulogalamu yobwezeretsanso zoseweretsa zakale?
Zowona ndi ziwerengero:
TY (Beanie Baby), mtundu wodziwika bwino wa chidole padziko lonse lapansi, wakhazikitsa mndandanda wokonda zachilengedwe wodzaza ndi 100% yobwezeretsanso PET, kuchepetsa mpweya wa carbon ndi 30%.
Kafukufuku wa 2023 UK adawonetsa kuti 68% ya makolo amakonda kugula zoseweretsa zopangidwa ndi zinthu zokhazikika, ngakhale mtengo wake uli wokwera.
Zomwe zikuchitika pamakampani:
Kuwonjezeka kwa "Vegan Toys":pewani kugwiritsa ntchito zinthu zopangidwa ndi nyama (monga ubweya) ndipo m'malo mwake gwiritsani ntchito ulusi wa zomera.
Kukula kwa msika wobwereketsa kapena wogwiritsa ntchito wina: Mapulatifomu ngati ToyCycle amapereka zoseweretsa zophatikizika ndi mankhwala ophatikizika kuti achepetse zinyalala.
3. Zatsopano zogwira ntchito: Kodi zoseweretsa zapamwamba zingaseweredwenso bwanji?
Mafunso ofunikira:
Kodi ili ndi ntchito zamaphunziro oyambirira? Monga kuyanjana kwa mawu ndi kapangidwe ka maphunziro omvera.
Kodi zingaphatikizidwe ndiukadaulo? Monga kuyanjana kwa AR, kuzindikira kutentha kwanzeru, ndi zina.
Kodi ndi yoyenera kwa anthu akuluakulu? Monga zoseweretsa za decompression ndi zophatikiza za IP.
Zowona ndi data:
Lipoti la 2024 la American Toy Association (TIA) linanena kuti msika wa "smart plush toy" udzakula ndi 12% pachaka, monga mtundu monga Anki Cozmo kuphatikiza ndi ntchito za AI.
Disney, Line Friend ndi mitundu ina yolumikizana ya IP yakula kwambiri pakati pa ogula achikulire, ndipo zolemba zina zochepa zimakhala ndi 300%.
Mayendedwe aukadaulo wamakampani:
Zoseweretsa zochiritsa m'malingaliro:mongazidole zotonthozandi ntchito zoyerekeza kugunda kwa mtima kuti zithandizire kuthetsa nkhawa.
Kupanga mwamakonda:Makasitomala amatha kusankha mitundu yawoyawo ndi zojambula zawo kuti apititse patsogolo luso lawo.
4. Kukhala ndi maganizo abwino: N’chifukwa chiyani akuluakulu amakondanso zoseŵeretsa zamtengo wapatali?
Mafunso ofunikira:
Kodi ili ndi mawonekedwe a bwenzi? Monga "machiritso" mapangidwe achuma osungulumwa.
Kodi zimatengera chikhalidwe? Monga mtundu wamtundu wamtundu komanso mawonekedwe amtundu.
Zowona ndi data:
Malinga ndi lipoti la ogula la JD.com la 2023, kuchuluka kwa azaka zapakati pa 18-35 omwe amagula zoseweretsa zapamwamba zakwera ndi 40%, makamaka pakuchepetsa nkhawa komanso kukongoletsa.
Malinga ndi kafukufuku wa "Healing Economy" waku Japan, 25% ya akuluakulu amagula zoseweretsa zamtengo wapatali kuti athe kulimbikitsidwa.
Mlandu wa Brand:
Jellycat yakhala yolimbikitsa anthu pazama TV ndi kukhudza kwake kofewa komanso kapangidwe kake kokongola, ndipo imagwiritsidwanso ntchito ngati "chitsanzo chokhazikika" ndi akuluakulu.
Mtundu waku China "Wen Tongzi" adakhazikitsa chidole chamtundu wadziko, kuphatikiza zikhalidwe zachikhalidwe kuti akope ogula achichepere.
Pomaliza:Kupikisana kwakukulu kwa zoseweretsa zamtengo wapatali m'tsogolomu
Panopa, chidwi ogula 'kuzoseweretsa zofewawadutsa "kukongola" komweko ndikutembenukira kumalingaliro athunthu achitetezo, chitetezo cha chilengedwe, luntha komanso kufunika kwamalingaliro. M'tsogolomu, ngati opanga akufuna kupambana pamsika, ayenera:
Limbikitsani chiphaso chachitetezo ndikupereka zidziwitso zowonekera;
Gwiritsani ntchito zinthu zokhazikika kuti zigwirizane ndi momwe chilengedwe chimagwiritsidwira ntchito;
Kuphatikiza ukadaulo ndi zosowa zamaganizidwe kuti zikulitse msika wamkulu;
Yang'anani pa chikhalidwe cha chikhalidwe ndikupanga IP yosiyana.
Zoseweretsa zamtengo wapatali sizimangosewera ana, koma zinthu zamakono zomwe zimanyamula thanzi, chitetezo cha chilengedwe komanso udindo wa anthu. Pogula, ogula akuyeneranso kulabadira ziphaso, mafotokozedwe azinthu ndi malingaliro amtundu kuti awonetsetse kuti akusankha zinthu zomwe zili zoyenera kwa iwo.
Kodi chidole chanu chapamwamba chimakwaniritsa mfundo izi? Khalani omasuka kugawana malingaliro anu!
Nthawi yotumiza: Jun-04-2025