Zidole zokongoletsedwa zikavala chovala chaching'ono cha "chikhalidwe chamakampani" - kodi zidole zosinthidwa makonda zingapangitse bwanji gululo kukhala lofunda komanso mtundu wotsekemera?
Moni, ndife "amatsenga achidole" omwe amachita ndi thonje ndi nsalu tsiku lililonse! Posachedwapa, pali chinthu chochititsa chidwi kwambiri: makampani akavala "malaya ang'onoang'ono" okonda zoseweretsa, mwadzidzidzi amakhala "elves chikhalidwe chamakampani" omwe amatha kuchita matsenga. Lero, tiyeni tigwiritse ntchito nkhani yofunda ya zosokera ndi ulusi kuti tikuuzeni momwe tinthu ting'onoting'ono tofewa ndi zokongola izi zimasinthira mwachinsinsi mawonekedwe a kampani.
Mutu 1: Zikuoneka kuti zoseweretsa zapamwamba zimathanso "kunena mawu achikondi"?
Tangoganizani:
Patsiku loyamba la ntchito, antchito atsopano sanalandire khadi lantchito lozizira, koma chimbalangondo cha teddy chovala mpango wamakampani, wokhala ndi utoto wa "Welcome to our fairy" wopetedwa pamimba ~
Patsiku lokumbukira kasitomala, chidole cha pengwini atavala yunifolomu ya kampani yaying'ono adalumpha m'bokosi lamphatso losapakidwa, ali ndi khadi: "Zikomo chifukwa chokhala nanu, kugwedezeka limodzi".
Izi "zikhalidwe zamakampani" ndizothandiza kwambiri kuposa mawu a mission mu PPT! Kupatula apo, ndani angakane "kazembe wazinthu" yemwe angachite bwino?
Mutu 2: Matsenga ochokera ku "stereotype" mpaka "mmodzi mwa miliyoni"
Takumana ndi zochitika zambiri zosangalatsa:
Kampani ina ya pa Intaneti inalemba mawu a wolemba mapulogalamu kumbuyo kwa chidole cha dinosaur akuti: “Si vuto, ndi dzira lobisika la Isitala!”
Bungwe loteteza zachilengedwe linapanga makonda chidole cha "dothi lopasuka ndi kutsuka", ndipo mutha kuphunziranso malangizo opulumutsa madzi mukachitsuka.
Palinso makampani okonzekera ukwati omwe amasoka nkhope za zojambula za okwatirana kumene pamapilo, zomwe zinakhala zopindulitsa kwambiri za ogwira ntchito m'chaka!
Zoseweretsa zosinthidwa mwamakonda zili ngati chikhalidwe chamakampani cha "kuvala kwaumwini": masitayelo oyambira omwewo, kuphatikiza zida zamakampani zomwe zimapangidwira, zimasintha nthawi yomweyo kuchoka "odutsa" kukhala "fano wapamwamba"!
Chaputala 3: "Chida chokongola cha nyukiliya" mumakampani opanga timagulu
Ndikukuwuzani mobisa, zidole zosinthidwa makonda ndi "chinthu chachinyengo" cha mgwirizano wamagulu:
Chikondwerero cha polojekiti? Munthu aliyense amapeza chidole champhamvu atavala cape, ndi mawu opereka a munthu aliyense atapakidwa kumbuyo kwa cape.
Mpikisano wa dipatimenti? Lolani zidole za mascot zamagulu osiyanasiyana "ziyambike m'gulu" ndikuvota kuti musankhe malo a C!
Ntchito yakutali? Tumizani masitayelo ofanana koma amitundu yosiyana ya anzanu akunyumba kwa anzanu m'malo osiyanasiyana, ndikuwonetsani pamodzi pamisonkhano yamakanema, yomwe ndi yokongola kwambiri.
(Ndemanga ya kasitomala: Kuyambira pamene "chilombo choyang'anira dipatimenti" chinayambitsidwa, pakhala mikangano yochepa pamisonkhano - pambuyo pake, ndani ali ndi mtima wokwiya pamaso pa bwenzi lapamwamba?)
Mutu 4: "Office Emotional Gas Station" yomwe imakhala yotsitsimula kuposa khofi
Tatsata mndandanda wazotsekemera kwambiri:
Ogwira ntchito omwe amayika zidole zosinthidwa makonda pamalo awo antchito ali ndi mwayi wopitilira 300% wogawana nawo nkhani zamakampani.
Makasitomala omwe amalandira mphatso za chidole amakhala ndi maoda apamwamba kwambiri pa WeChat Moments kuposa mphatso wamba.
Palinso makampani omwe amagwiritsa ntchito zithunzi zaubwana wa antchito kuti asinthe zidole, zomwe zimapangitsa kuti anthu onse ogwira ntchito asamakumbukike!
Anyamata ofewa awa akungoyenda "zofufumitsa za chikhalidwe chamakampani" - sangalalikire, koma amakhala pafupi ndi kompyuta ya aliyense, kuphethira maso awo ndikunong'oneza: "Kampani yathu ndi yachikondi kwambiri, sichoncho?"
Chaputala Chomaliza: Chifukwa chiyani zikhalidwe zabwino kwambiri zamabizinesi ndi "zaubweya"?
Munthawi ino ya AI kuyankha maimelo mumasekondi ndikuchita misonkhano movutikira, anthu amafunitsitsa kutentha kwenikweni kuposa kale. Zoseweretsa zokongoletsedwa mwamakonda zimangopatsa chikhalidwe chamakampani zinthu ziwiri zofunika kwambiri:
"Kukhudzidwa ndi kukhudzidwa", pambuyo pake, mukakhala mochedwa kuti musinthe PPT, chidole chokha chomwe chili m'manja mwanu sichidzakulimbikitsani kuti mupereke zolemba zanu.
"Majini osangalatsa opatsirana", ana a kasitomala akamagona ndi chidole chomwe mwapanga, kukhulupirika kwamtundu kumayambira mwana!
Chifukwa chake, nthawi ina mukaganizira za momwe mungapangire chikhalidwe chamakampani kukhala chosangalatsa, bwanji osayesa "ndondomeko yabwino yosinthira" - nthawi zina, kusintha mawonekedwe a kampani kumangofunika thonje pang'ono, luso, komanso chikondi chochuluka.
"Ofesi yabwino kwambiri padziko lonse lapansi ndi nkhani yamakampani pomwe aliyense ali ndi chidole chomwe chili patebulo lawo."
Nthawi yotumiza: Jun-17-2025