Kodi zoseweretsa zokongoletsedwa zokongoletsedwa ndi zazikulu bwanji zamabizinesi?

Kwa mabizinesi omwe akufuna kupanga mtundu ndi mawonekedwe amtundu, tiganiza zokulitsa kuwonekera ndi kulongedza anthu otchuka pa intaneti. Komabe, ndi kuwongolera kwa moyo wa anthu ndi kupita patsogolo kwa malingaliro, zoseweretsa zapamwamba zalowa m'miyoyo yathu. Chifukwa chake, makampani ambiri tsopano ali ndi zithunzi zawozawo kapena zoseweretsa zokometsera, ndipo azipanganso ma mascots owoneka bwino kuti awonjezere kuwoneka ndikufalitsa chikhalidwe. Chifukwa chake, m'zaka zaposachedwa, kusintha kwa zidole zamtengo wapatali kwakhala kotchuka kwambiri.

Zoseweretsa zapamwambazomwe zimayimira mtundu zimatchedwanso chizindikiro chachiwiri cha mtunduwo. Poyerekeza ndi ma logo olimba, zoseweretsa zamtundu wosangalatsa ndizosavuta kukumbukira, makamaka kwa m'badwo watsopano wa achinyamata ndi ana obadwa m'ma 1990 ndi 2000. Munthawi yowerenga zithunzi, mpikisano umayamba ndi masomphenya. Ogwiritsa sangakuwoneni, kotero palibe kuzindikirika! Masomphenya amapanga chikhumbo chofuna, ndipo mitundu imapanganso mtengo wofuna. Mfundo yoyamba ya mtundu ndi kuzindikira, ndipo masomphenya ndi njira yoyamba yolimbikitsira kuzindikira. Chidole chowoneka bwino chimatha kubweretsa "zodabwitsa" kwa ogwiritsa ntchito koyamba, kenako ndikuchikonda.

Kuwona, kukhazikitsa mgwirizano wamalingaliro.

Katswiri wa zamalonda wotchuka padziko lonse Waller anati, “Ngati dzina ndi chizindikiro ndi nkhope yanu, zomwe zimapangitsa anthu kukumbukira, ndiye kuti chidole ndi manja anu, zomwe zimakulolani kuti mugwire ena mwamphamvu, kukhala ndi malingaliro ndi maubwenzi ndi anthu. Kuphatikiza apo, mbadwo watsopano wa ogula amasamalira kwambiri zosowa zawo komanso zosangalatsa zauzimu. Kutengera zoseweretsa zamtengo wapatali kumapangitsa ogwiritsa ntchito kumva kukhala pafupi ndi mitundu yofananira, kenako kumakhazikitsa kulumikizana kwamalingaliro ndi kudalirana kwamkati, chikondi, ndi kuyanjana;

Kusiyana kwa Brand.

Zoseweretsa zapamwambazakhala chizolowezi ndi njira yosiyanitsira mtundu. Makampani kapena mtundu amagwiritsa ntchito zoseweretsa kupanga malo ogulitsa ndikukopa ogwiritsa ntchito. Zoseweretsa zapamwamba ndi mtundu wa zidole zomwe aliyense amakonda. Amawoneka osazindikira komanso amapangitsa kuti anthu azigwirizana. Zoseweretsa zoterezi, monga oimira kampaniyo ndi zithunzi zosiyanasiyana, zimapangitsa makasitomala kukhala ochuluka kwambiri ndipo amakhala okonzeka kuyandikira pafupi nawo, zomwe zimapindulitsa kwambiri kuti makampani awonjezere makasitomala awo.

Kuzindikira kwakukulu.

Kuzindikirika kumatanthauza kukhala ndi mawonekedwe, omwe ali ngati wosewera. Kaya ndi wooneka bwino kwambiri kapena wosiyana ndi ena, apo ayi n’kovuta kuti omvera azimukumbukira. Zomwezo ndi zoonazidole. Zithunzi zotchuka kwambiri zidzapangitsa anthu kukhala osakumbukika. Chifukwa chake, mafomu opanga amagwiritsidwa ntchito popanga kuti akope chidwi cha kasitomala, ndipo kuzindikira kwa mascot kumalimbikitsidwa kudzera mumitundu yatsopano, mitundu yosavuta komanso yowala.

Ma mascots amtundu ndi chizindikiro cha uzimu, lingaliro lamtengo wapatali, komanso mawonekedwe apamwamba kwambiri. Njira yolima ndi kupanga chizindikiro ndi njira yopititsira patsogolo zatsopano. Pokhapokha pamene chizindikirocho chili ndi mphamvu ya luso lamakono ndi chithunzi chazithunzi zitatu, ndipo makasitomala amatha kumva kukhalapo kwa mascot, ndipo mascot amatha kufotokoza malingaliro a chikhalidwe cha kampaniyo, akhoza kukhala osagonjetseka pampikisano woopsa, ndiyeno kulimbikitsa katundu wamtundu wapachiyambi, ndikuchita nawo mpikisano pamagulu angapo, ngodya, ndi minda.

Kuchokera pamalingaliro mpaka konkriti, kuchokera ku chikhalidwe kupita kuzinthu, kuchokera kuukadaulo kupita ku zaluso, kuchokera ku zachikale kupita ku transcendence!

Zoseweretsa za Jimmy & mphatso zimayang'ana kwambiri pazokonda zoseweretsa ndipo ndi wopanga gwero lanyumba lomwe limaphatikizira mapangidwe, kupanga, ndi kugulitsa. Ndi gulu la akatswiri okonza mapulani, limalowa mkati mwamakasitomala ndikumvetsetsa zosowa zenizeni za makasitomala, ndicholinga chopatsa makasitomala ntchito zapamwamba, zaukadaulo, komanso zokonda makonda.